MM 4013 - Steelee Harper

     In the world of iconic logos and global brand recognition, few names are as big as Coca-Cola. For over a century, the company's red and white logo has transcended borders, cultures, and generations, becoming synonymous with refreshment and happiness worldwide. Coca-Cola maintains the presence of its logo in both domestic and global spheres, examining the marketing strategies that uphold its status as a ubiquitous symbol.     Coca-Cola's logo is arguably one of the most recognizable symbols on the planet. From the bustling streets of New York City to the remote villages of Africa, the brand's logo adorns billboards, storefronts, vending machines, and packaging. This global ubiquity is no accident but rather the result of carefully crafted marketing strategies tailored to resonate with diverse audiences worldwide. Coca-Cola employs a multi-faceted approach to keep its logo at the forefront of consumers' minds. Television commercials, print advertisements, an...

 Dove Beauty 

In today’s digital age, social media has become the way products are marketed and promoted. Influencer collaborations have emerged as a powerful tool for brands to increase awareness and reach their target audience effectively. Glossier , a renowned beauty brand, has mastered the art of leveraging influencer partnerships to enhance its visibility and engage with consumers.  Glossier’s success lies in its ability to tap into the network of influencers who resonate with its brand ethos and aesthetic. By partnering with influencers across various platforms such as Instagram, YouTube, and TikTok, Glossier can create authentic and relatable content that speaks directly to its target demographic. These influencers, often referred to as “Glossier Girls,” embody the brand’s values of inclusivity, diversity, and natural beauty, thereby establishing a genuine connection with their followers. One of Glossier’s most notable collaborations was with beauty vlogger and influencer, Emily Weiss, th...