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Showing posts from February, 2024

PP 1 : Apple

    In today's fast-changing tech world, companies work hard to grab the attention of their target customers using different media strategies. One company that's always in the spotlight is Apple. Looking at how Apple uses media to reach its intended audience and whether it's a good or not-so-good strategy, also see how Apple compares to its competition in the tech industry.      Before we dive into all that, it's important to know who Apple is trying to reach. Apple has historically tried to attract a diverse audience, but its main customers are people who like technology, innovation, good design, and easy-to-use products. Apple makes iPhones, iPads, MacBooks, and wearables, targeting users who appreciate high-quality work, cutting-edge technology, and a system that works well together.      Apple's media strategy uses a mix of ads, public relations, product launches, and being online. They focus on making a strong brand image using nice pictures...